You do not need to be clever, funny or trendy online. You just need to show up often enough that people remember your name when they need your trade.
The trick is to stop inventing new posts every week. Instead, reuse five simple kinds of posts, over and over, in different words.
1. The quick tip
One small thing your customer can do themselves. It shows you know your trade and you are happy to help.
“Grease down the kitchen sink is the number one clog we see. Wipe pans with a paper towel first — your pipes will thank you.”
2. The finished job
A photo of work you are proud of, with one line about what was wrong and what you did. Before and after works even better.
3. The straight answer
Pick a question customers always ask, and answer it honestly in two lines. “Do you charge for estimates?” is a perfect one.
4. The friendly reminder
Seasonal jobs people forget about. Gutters before winter. AC before the first hot week. Boiler checks before the cold snap.
5. The thank-you
A happy customer, a nice review, a job that went well. Gratitude is never boring to read.
How often is enough?
Three or four times a week is plenty. That sounds like a lot, but remember: you are reusing the same five ideas. You are not writing a book.
- Keep it short. Two or three lines.
- Use a real photo, not a stock one.
- One idea per post.
- Always finish with something people can do — call, message, or book.
Being seen all month beats being brilliant once.
If writing even that feels like one job too many, that is exactly the sort of thing we take off your plate. You run the business. We keep the posts going.